the other day i did a post on michael de perno and andrew fry’s gramercy park apartment. they own the store plain goods in connecticut. the store started out as a very well edited and chic home goods, but it looks like they are embracing the complete paired down lifestyle by adding a new fashion line for both men and women. here is a peek at their fall / winter campaign. 

i love the simplicity and restraint in the collection. the details of both the clothes and the campaign remind of banana republic a very long time ago when it was all about classic fashion like chinos, white shirts, flannel, trench coats and cashmere… you remember that time and those iconic BR campaigns shot by bruce weber?

fashion has become so loud and fussy, i love how paired down these clothes are. as you can see there’s nothing wrong with simple and classic fashion, after all plain is good. 

photographs by lisa spindler. 


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