today great brands are really about two things; great product and great marketing. tory burch knows this and knows how to do both better than anyone.

i love tory’s new tory sport line and the story she’s telling. right now it’s about tennis, the color kelly green, sunshine, preppy stripes, being healthy and always having fun. i also love that she throws farrah fawcett in the mix. many of you might remember the farrah era. she pretty much sums up the sporty, sun kissed and sexy message. 

there might be one other element that makes a brand great. it’s lifestyle. who wouldn’t want to live the tennis lifestyle- wish i could! 

follow tory sport’s intagram here. 



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